Thursday, October 20, 2016

Wholesale stationery

Last winter, I blindly dove into selling my greeting cards wholesale. I suddenly got a burst of confidence and approached businesses without fear but also without a clear plan. I landed a few accounts and THEN I sat down and set up a system for keeping track of inventory, orders and payments. It made for a chaotic start, especially when I had to learn everything about making a line sheet, which is a wholesale order form, and a catalog, as well as terms for selling my work. I am happy with what I made with limited time and even more limited technological savvy. (A shout-out to the website Issuu for being a great wholesale resource.)

Now that I am rolling along with my wholesale business and have a diverse set of businesses that sell my lines, it's time to redesign my line sheet and catalog for 2017, including - wait for it - introducing 13 new card lines.

Looking back, I am actually glad I bit into wholesale selling the way I did, even if every marketing professional would advise against the way I approached it. Every step gave me new energy and excitement as well as an urgency to get things done rather than take too long on making them perfect and thinking out every decision to its exhausting end.

Last week I took my new designs to the printing house to be scanned. I am waiting for the proofs and then the printing will begin. Interested in selling my stationery as a wholesale account? Contact me at and tell me about your business. I will send you a link to my online wholesale line sheet. Or check out my cards in my Etsy store:§ion_id=6245993

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